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A: As the publisher, you set the CPM for each channel of Sponsored Comments on your site or sites. Due to the highly targeted nature of the TalkAhead Sponsored Comments, publishers usually price Sponsored Comments at much higher CPM than banners. The range varies from 2 to 10 times over the prices of banners.

A: You will earn 70% of the CPM that you set for each channel. TalkAhead revenue sharing is completely transparent; you will see up-to-the-minute data on number of visitors who have viewed your Sponsored Comment and your revenue earned.

A: TalkAhead was designed to give you full control over the Sponsored Comments that appear on your site. During setup, you can opt to require pre-approval of all Sponsored Comments destined for your sites, or limit pre-approval to specific channels. If pre-approval is required, all Sponsored Comments will go into your queue (accessible via the Admin area), where they will await your approval before going live. Moreover, the Message Center enables you to contact the advertiser to discuss any changes you may require in order to publish Sponsored Comments. For additional details, please refer to our TalkAhead Publisher Guidelines

A: Channels enable you to define characteristics for certain areas of your site; for example, you can set a higher CPM for highly trafficked sections of your site or sites. Other characteristics you can apply by channel include number of Sponsored Comments that may appear with each article, pre-approval of Sponsored Comments, and inclusion of an external link. Using channels is a straight-forward process. First, define the channels, and next apply them to the appropriate areas of your site.

A: Once you have reached $100 in your account, you will be contacted to provide payment details. Payment are issued in check or by wire transfer within thirty days of the end of each month.