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A: As the publisher, you set the CPM for each channel of RTM's on your site or sites. Due to the highly targeted nature of the TalkAhead RTM's, publishers usually price RTM's at much higher CPM than banners. The range varies from 2 to 10 times over the prices of banners.

A: You will earn 70% of the CPM that you set for each channel. TalkAhead revenue sharing is completely transparent; you will see up-to-the-minute data on number of visitors who have viewed your Sponsored Comment and your revenue earned.

A: TalkAhead was designed to give you full control over the RTM's that appear on your site. During setup, you can opt to require pre-approval of all RTM's destined for your sites, or limit pre-approval to specific channels. If pre-approval is required, all RTM's will go into your queue (accessible via the Admin area), where they will await your approval before going live. Moreover, the Message Center enables you to contact the advertiser to discuss any changes you may require in order to publish RTM's. For additional details, please refer to our TalkAhead Publisher Guidelines

A: Channels enable you to define characteristics for certain areas of your site; for example, you can set a higher CPM for highly trafficked sections of your site or sites. Other characteristics you can apply by channel include number of RTM's that may appear with each article, pre-approval of RTM's, and inclusion of an external link. Using channels is a straight-forward process. First, define the channels, and next apply them to the appropriate areas of your site.