As a publisher, you want to allow your readers to voice their reactions to the articles you run. But you also know that not all comments are written by readers; they’re the handiwork of marketing executives or freelance writers hired to sway your audience. You can recognize biased comments, but your readers may not, and that, in turn, can jeopardize your objectivity.
At the same time, those marketing executives may be current or potential advertisers for you. Wouldn’t you like to offer them a better option, one that also allows you to open a new channel for revenue?
Now with TalkAhead you can.
How It Works
Advertisers create a short response to an article or blog post known as a Sponsored Comment. The Sponsored Comment is the first message readers see the moment they’ve finished reading an article. And because Sponsored Comments are clearly marked your objectivity is intact.
What Types of Publishers Benefit from TalkAhead
Any publisher that seeks to engage its readership will benefit from the TalkAhead platform. That includes publishers of news portals, online newspapers, association portals and blogs.
How are Sponsored Comments sold
TalkAhead offers two sales models for Sponsored Comments:
TalkAhead Channels. TalkAhead offers multiple sales channels, including TalkAhead direct sales, TalkAhead partners, and a self-serve model. The self-serve model uses an online wizard that enables advertisers to create, set a budget, and pay for Sponsored Comments on the fly.
Publisher Channels. Ppublishers who have a direct ad sales team can leverage their team and include Sponsored Comments as part of premium advertising packages, or sell as stand-alone advertising.
Platform Features
- Full Transparency. Real-time transaction reporting lets you see exactly what the advertisers are spending
- Full control. Choose your billing model: CPM, flat rate or bid. Select the number of Sponsored Comments per article, and whether those comments can include a link to another site. Set unique parameters for each section of your site (channels)
- Pre-Approve Option. Opt to pre-approve comments, or allow advertises to post right away.
- Easy Implementation. Adding TalkAhead to your site is a quick 5-minute process. Simply embed the TalkAhead tag on the appropriate location (i.e. end of an article)
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