Talkahead’s unique ability to target actual stories takes content relevancy targeting to a new level and lets you maximize the earning power of your most precious asset: Your Content
How It Works
- Advertisers create their TalkAhead profile. The TalkAhead platform immediately suggests stories that match their interest. In addition, the platform sends advertisers real time alerts when a new story corresponds with their profile. It’s that simple!
- After advertisers are alerted to a story they can, with just one click, match the story with the right creative or alternatively, customize the creative on the fly to refine its level of relevancy even further. The TalkAhead learning engine continuously fine-tunes the relevancy of the story matching.
- The ad is displayed on the web page with the story as soon as it is approved. The process typically takes less than a minute and can be can be partially or fully automated.
Our simple and highly efficient platform give advertisers the control to achieve 100% relevancy between ads and story.
What Type of Ad ?
Our RTAs (Real Targeted Ads) are text based and can also include a 80*100 pixels image. The RTA unit is designed to effectively engage readers while at the same time not be intrusive. In addition, the text ads can easily be updated on the fly by advertisers to achieve the maximum relevancy between the story and the ad.
TalkAhead Advertising Solutions
TalkAhead provides a suite of Advertising Solutions built on a robust self-service platform. Publishers can offer any combinations of solutions
RTA for News
- Designed to leverage the high spike and short life-span typical of online news content.
- Ideal for publishers with a high volume of daily news content.
- The TalkAhead Alert Module sends advertisers real time suggestions as soon as the articles have been released.
- Advertisers have the choice of different levels of control from fully automated to manual.
RTA for Content Library
- Designed to leverage the continuous stream of highly targeted traffic on articles that are no longer breaking news.
- Ideal for publishers with strong organic traffic.
- The TalkAhead platform Suggestion Module enables advertisers to hand-pick the most relevant articles.
- A user friendly interface allows advertisers to select and match content with the most relevant creative.
RTA for Reader Comments
- Designed to leverage the highly engaged audience that participate in Reader’s Comments.
- Ideal for publishers with high volume of user generated content.
- The TalkAhead platform Alert Module sends advertisers real time suggestions.
- Advertisers can choose to display their creatives on top or at a specific location within the Reader’s Comments section.
Connected to the World
Integration with Ad Server Solutions
TalkAhead platform can work in “standalone” mode or alternatively integrates with Ad Management Solutions such as DART for Publishers (DFP). Publishers can use dynamic allocation of impressions to prioritize the optimum delivery of their contract campaigns and unsold inventory, in order to leverage the premium revenues generated by TalkAhead and boost the eCPM of remnant inventory.
Social Integration
TalkAhead integrates with social media (Tweeter and Facebook) to amplify the RTA effect for both the publishers and the advertisers.
Advertisers can decide to automatically post their RTA on their Facebook or Twitter pages with a back link to the article.
Unique Benefits
Premium Revenues
Optimize revenues by displaying ads which actually match your content. RTA's combination of high performance and branding power maximize the value of your advertising “real estate”.
For past stories, RTAs fully leverage the highly targeted intent-based traffic (akin to Search traffic) offering advertisers extremely attractive advertising opportunities.
Engaging Media
Letting advertisers engage your readers with non-intrusive, yet highly relevant RTAs. Enhance and enrich your reader experience, boosting reader loyalty and promoting your brand.
Broad Advertiser Base
Broaden your advertiser base with the huge market of SMB advertisers. RTA’s highly targeted and customized nature makes it affordable and effective for them to advertise even in premium publications. TalkAhead handles all the work, from sales to customer support.
How are Real Time Messages sold
TalkAhead offers two sales models for RTA's:
TalkAhead Channels. TalkAhead offers multiple sales channels, including TalkAhead direct sales, TalkAhead partners, and a self-serve model. The self-serve model uses an online wizard that enables advertisers to create, set a budget, and pay for RTAs on the fly.
Publisher Channels. Publishers who have a direct ad sales team can leverage their team and include RTAs as part of premium ad bundles, or sell as “stand-alone” product.
Features Highlights for Publishers
- Full Transparency. Real-time transaction reporting lets you see exactly what advertisers are spending as well as performance metrics
- Flexible models. Choose your billing model: CPM, flat rate or bid. Set unique parameters for each section of your site (channels)
- Full Control. Opt to pre-approve all creatives or allow specific advertisers to by pass your approval.
- Easy Implementation. Integrating the TalkAhead platform is a straight-forward and simple process that demands almost no action on your side.
.
