Add Your Clients’ Voice to the Online Conversation
Everyday the public reads articles that affect the way they view the products and services offered by your clients. Readers post comments to those articles; comments that can reinforce or change how the public feels about what they’ve just read.
Shouldn’t your clients’ messages be a part of that thought process? With TalkAhead, they can be.
TalkAhead provides a platform for Sponsored Comments. Sponsored Comments are paid messages that respond to an article or blog post and are prominently displayed with that article. When you post a Sponsored Comment, it's the first message readers see the moment they've finished reading the article, letting you dispel misconceptions, offer commentary, and even generate leads on behalf of your clients.
Start Conversations. Engage Consumers. Build Loyalty.
Sponsored Comments are conversation starters. Include a link to a customized splash page where your clients can engage consumers further by offering special promotions, inviting consumers to join a user’s club, or even responding to questions via live chat.
Rapid Response
Sponsored Comments can act like a letter to the editor, except for a critically important difference: your comment appear immediately and prominently with the article. Sponsored Comments let you respond quickly to news events that affect your clients, and gives you tools to stay ahead of the story.
Crisis Management
Your clients rely on you to help manage and protect their corporate reputation. Sponsor comments in response to a problem adversely affecting an entire industry – such as the FDA’s 2009 recall of numerous peanut products due to salmonella. Or you can target key influencers by sponsoring comments to articles they read.
Capture Mind Share, Generate Leads
Sponsored Comments put your message directly in front of readers while their interest is piqued. Turn that interest into lead generating programs by offering incentives that entice readers to buy immediately or visit your clients’ sites. With average click-through rates of 0.5%, Sponsored Comments take the lead in delivering results.
Sponsored Comment Key Features
- Full Control. TalkAhead gives you complete freedom to manage your client’s messages. The Admin Center gives you a full suite of tools and reports to manage your clients’ Sponsored Comments, budget, TalkAhead Alerts and strategies.
- Links to outside Web pages. Sponsored Comments can i include a link your client's website, or to a custom splash page. For instance, a Sponsored Comment for a food manufacturer that was not affected by a peanut recall can include a link to a landing page listing the sources of its peanuts, thus assuring the public that its products are safe to eat.
- Comment Syndication. Sponsored Comments can be syndicated across a wide array of online publications, magazines and blogs, letting you reach a broad swath of the public just as soon as the story breaks.
- TalkAhead Alerts. TalkAhead’s Alert informs you whenever stories of concern to your clients are published, allowing you to respond both immediately and proactively.
How to Get Started
There are no set-up or maintenance charges to open a TalkAhead account; you're only charged when you post a comment on behalf of a client.
for a TalkAhead account
or learn more about our TalkAhead Partner Program.
