Gain control over your online marketing campaigns. Decide when, where and how your Real Time Messages (RTAs) appear and achieve 100% relevancy in your ad campaigns.
- Cost-effective. Click-through rates > 0.5%
- Deliver branding and performance
- Fits all size budgets
How it Works
- Advertisers create their TalkAhead profile. The TalkAhead platform immediately suggests stories that match their interest. In addition, the platform sends advertisers real time alerts when a new story corresponds with their profile. It’s that simple!
- After advertisers are alerted to a story they can, with just one click, match the story with the right creative or alternatively, customize the creative on the fly to refine its level of relevancy even further. The TalkAhead learning engine continuously fine tunes the relevancy of the story matching.
- The ad is displayed on the web page with the story as soon as it is approved. The process typically takes less than a minute and can be can be partially or fully automated.
What Type of Ad ?
Our RTAs (Real Targeted Ads) are text based and can also include a 80*100 pixels image. The RTA unit is designed to effectively engage readers while at the same time not be intrusive. In addition, the text ads can easily be updated on the fly by advertisers to achieve the maximum relevancy between the story and the ad.
TalkAhead Advertising Solutions
TalkAhead provides a suite of Advertising Solutions built on a robust self-service platform. Advertisers can leverage any combinations of solutions.
RTA for News
- Designed to leverage the high spike and short life span typical of online news content.
- Ideal for publishers with a high volume of daily news content.
- The TalkAhead Alert Module sends advertisers real time suggestions as soon as the articles have been released.
- Advertisers have the choice of different level of control from fully automated to manual.
RTA for Content Library
- Designed to leverage the continuous stream of highly targeted traffic on articles that are no longer breaking news.
- Ideal for publishers with strong organic traffic.
- The TalkAhead platform Suggestion Module enables advertisers to hand-pick the most relevant articles.
- A user friendly interface allows advertisers to select and match content with the most relevant creative.
RTA for Reader Comments
- Designed to leverage the highly engaged audience that participate in Reader’s Comments.
- Ideal for publishers with high volume of user generated content.
- The TalkAhead platform Alert Module sends advertisers real time suggestions.
- Advertisers can choose to display their creative’s on top or at a specific location within the Reader’s Comments section.
Social Integration
TalkAhead integrates with social media (Tweeter and Facebook) to amplify the RTA effect for both the publishers and the advertisers.
Advertisers can decide to automatically post their RTA on their Facebook or Twitter pages with a back link to the article, providing followers with relevant information that backs up their message.
Features Highlights for Advertisers
- Alert Engine. TalkAhead Alert Engine notifies you in real time when relevant articles appear on the Web.
- One-Click Submission. Submit a new RTA with one-click from any mobile device.
- Transparent Reporting. Reports provide granular data at the article level so you can continuously optimize your campaigns.
