TalkAhead Advertiser Guidelines

These guidelines are designed to help you create powerful Sponsored Comments that most publishers will find acceptable for posting to their sites.

Publisher’s Rights

Our Publishers have the right to reject any Sponsored Comments related to any of these guidelines, or if they generally deem the Sponsored Comment unacceptable for their audience. TalkAhead will always defer to the Publisher’s discretion.

In the event that a Publisher rejects a Sponsored Comment, its status will be set to “rejected.” The Publisher may opt to provide an explanation using the Message Center, a feature that enables communication between publishers and advertisers, but is under no obligation to do so.

Acceptable Content

Most publishers will accept any content that is relevant to an article and to its readership as long as the Sponsored Comment follows widely accepted codes of acceptability.

Comments will be rejected for the following reasons:

• Fails to follow the FCC’s rules regarding Obscenity, Indecency & Profanity
• Contains any manner of threat, promotes discrimination on the basis of nationality, race, religion or any other characteristic
• Makes claims listed as deceptive by the FTC
• Makes claims that cannot be substantiated

Content Specifications

• Sponsored Comments may contain up to 500 characters
• Sponsored Comments may include a URL if permitted by the Publisher*
• Sponsored Comments may require approval by the Publisher prior to posting*

* Specifications are determined by the Publisher. TalkAhead will always defer to the publisher’s decision.

Sponsored Comments Best Practices

• Ensure your Sponsored Comment is relevant to the article posted
• If responding to major story in multiple publications:

  Create custom landing page (if links are permitted by publisher) containing content specific to the issue. For instance, Yummy Brand Peanut Butter (not a real company) can link to a landing page listing the suppliers or sources for its product lines, proving that its peanut products were not part of any recall and are safe to eat.

  Post a similar comment to all TalkAhead-enabled publications to get the message across to as wide an audience as possible.

• Think beyond Advertising

In the comment section, readers are engaged in a dialog. They are interested in learning about the advertiser’s point of view regarding the article.

• Be Relevant

  The power of TalkAhead is the exceptional focus and interest of the audience. Prior to reading your Sponsored Comment, the audience will have read the related article and will be deeply engaged in the subject. If your message is highly relevant to the article it will have a deep effect on the audience. If your message is not relevant, it will be ignored.